Lolita

Gothic Lolita
This style is very modest in today's standards.Gothic Lolita outfit can usually be recognized by the bell-shaped skirt, and puff-sleeves.Makeup for this style can range from a light natural look to a dramatic smokey eye with a dark red lip depending on the outfit and occasion.

Hime Lolita
or Princess Lolita. This style is mixture of himegyaru and lolita. It has a very elegant style, matching up with miniature crowns, tiaras, bows, and some elegant hair dresses.
Any natural-looking make-up will look lovely with this style, just remember that the key is looking classy.
Pearls, roses and bows suit this style perfectly.

(first picture above is a sample of hime lolita.)

Classic Lolita
Classic Lolita is about being classy. This style roots in Victorian fashion. classic Lolita has A-line skirts.
Like the other lolita styles light makeup is suggested but depending on outfit and occasion darker makeup (that still creates a soft look) can be appropriate.